DANIELE GIOVANI
Always passionate about the design and architecture of the finest luxury accessories, I decided to be a spokesman for Made in Italy in the World.
DANIELE GIOVANI
Always passionate about the design and architecture of the finest luxury accessories, I decided to be a spokesman for Made in Italy in the World.
Daniele Giovani shoes designer
I was born one evening in May in Milan and have always been passionate about the creativity of fashion and the beauty of architecture. Both are an ``extension`` of ourselves and reflect who we are. If the heel of a seductive shoe can create ``magic`` and become an integral part of the wearer's body, architecture simultaneously represents our inner world expanding outward. I graduated in ``Fashion Design`` from the Polytechnic University of Milan where I was able to delve into the design culture of design. I later obtained a Master's Degree in ``Brand Strategy and Communication, Fashion and Design`` at IULM in Milan where I studied the ``immaterial`` part of fashion related to the brand concept. Looking for a synthesis between my two passions, fashion and architecture, I finally attended the University Master in ``Accessory Design,`` at the Politecnico di Milano, where I sketched shoes for the first time, a real thrill, I felt I had found myself.
My creations, as a Shoes Designer, are the result of a personal vision and interpretation of Milanese style based on the juxtaposition of inhomogeneous elements to create new and appealing languages and coherence. So in my projects we find a fusion of past and present, design and traditional craftsmanship where innovation rests on ancient traces. In 2014 in Milan, in the heart of Corso Genova, a historic shopping street, I opened a refined multi-brand boutique of women's accessories by established and emerging brands. An exclusive boutique lounge and creative workshop dedicated to true made in Italy. In 2016, I created the concept of the fragrance ``Perdizione,`` in collaboration with Nobile 1942. The main notes are vanilla, neroli, orange blossom and ylang-ylang. It is currently sold worldwide in the world's best artistic perfumeries.
In particular, I have always been drawn to footwear because of its seductive and architectural value. From this passion was born my first collection presented in May 2022 during Fashion Week in Monte Carlo. The launch of the ``Daniele Giovani Design`` brand took place at the Opéra de Monaco in Place du Casino in Monte Carlo and was named ``Metaphors of Light.`` An elegant and sumptuous place that turns towards the sea and infinity. A captivating and classy ``universal`` place where one cannot help but dream. Also noticed by Pauline Ducruet my creations paraded together with her ALTER dress collection at the Grimaldi Forum, Avenue Princesse Grace, during the famous ``Amber Lounge`` event.
& SUSTAINABILITY
Daniele Giovani shoes designer
I was born one evening in May in Milan and have always been passionate about the creativity of fashion and the beauty of architecture. Both are an ``extension`` of ourselves and reflect who we are. If the heel of a seductive shoe can create ``magic`` and become an integral part of the wearer's body, architecture simultaneously represents our inner world expanding outward. I graduated in ``Fashion Design`` from the Polytechnic University of Milan where I was able to delve into the design culture of design. I later obtained a Master's Degree in ``Brand Strategy and Communication, Fashion and Design`` at IULM in Milan where I studied the ``immaterial`` part of fashion related to the brand concept. Looking for a synthesis between my two passions, fashion and architecture, I finally attended the University Master in ``Accessory Design,`` at the Politecnico di Milano, where I sketched shoes for the first time, a real thrill, I felt I had found myself.
My creations, as a Shoes Designer, are the result of a personal vision and interpretation of Milanese style based on the juxtaposition of inhomogeneous elements to create new and appealing languages and coherence. So in my projects we find a fusion of past and present, design and traditional craftsmanship where innovation rests on ancient traces. In 2014 in Milan, in the heart of Corso Genova, a historic shopping street, I opened a refined multi-brand boutique of women's accessories by established and emerging brands. An exclusive boutique lounge and creative workshop dedicated to true made in Italy. In 2016, I created the concept of the fragrance ``Perdizione,`` in collaboration with Nobile 1942. The main notes are vanilla, neroli, orange blossom and ylang-ylang. It is currently sold worldwide in the world's best artistic perfumeries.
In particular, I have always been drawn to footwear because of its seductive and architectural value. From this passion was born my first collection presented in May 2022 during Fashion Week in Monte Carlo. The launch of the ``Daniele Giovani Design`` brand took place at the Opéra de Monaco in Place du Casino in Monte Carlo and was named ``Metaphors of Light.`` An elegant and sumptuous place that turns towards the sea and infinity. A captivating and classy ``universal`` place where one cannot help but dream. Also noticed by Pauline Ducruet my creations paraded together with her ALTER dress collection at the Grimaldi Forum, Avenue Princesse Grace, during the famous ``Amber Lounge`` event.
e SOSTENIBILITA
CREATIVE WORKSHOP
The place where the magic happens is the multi-brand luxury boutique Daniele Giovani Milano located at Corso Genova 13. It is a true Creative Laboratory where Design, Artisan Tradition and Innovation come together to create a unique and evocative atmosphere.
I strongly believe in Made in Italy, an inimitable mix of design refinement, traditional craftsmanship, innovative productions, passion for experimentation, and the union of past and present.
Precisely for this reason, I decided that my Fashion Boutique would exclusively host the achievements of Italian production realities that stand out in craftsmanship and experimentation, privileging in particular the production excellence of Italian districts.
My Luxury Boutique is a strong message with which I want to oppose both delocalization and the transfer abroad of investments aimed at innovation in accessories. This passionate and constant effort aims to give due credit to the primacy of Made in Italy in the world.
Inside the Creative Workshop are new and antique materials, design pieces alongside nineteenth-century furniture, linear and elongated geometric shapes interrupted by spherical forms. Hand-forged materials such as iron and glass combine with modern and industrial materials such as plexiglass in a fascinating mix that expresses the Values of the Maison.
The Boutique's basic colors are ivory and taupe, enlivened by touches of red. It all shapes the mix of design and craftsmanship that is at the heart of the Boutique's Philosophy. The resulting atmosphere is welcoming and appealing.
Come and visit us!